Welcome to the AIFBG Website
The AIFBG is an independent group of food brokers nationally affiliated combining their vast knowledge and experience to provide a professional and reliable brokerage service that incorporates a large field team that service all major Supermarkets and Independent outlets throughout Australia on a weekly and fortnightly call cycle with smaller stores called on a monthly basis.
Our Service
The food broker service involves both Head Office negotiations to all major retail accounts nationally, and a field sales/merchandising service at store level. Effectively a National Sales Manager and an instant sales force. Upon each visit to a major supermarket or independent store a merchandiser will ensure :
- Ranging compliance, including cutting in new lines
- Promotion compliance
- Record, compile and report distribution
- Market price surveys
- Planogram Implementation
- Tactical Work
Virtual Store
In addition to the national food broker service, AIFBG also provide a private and secure login area where a principal can view up to date distribution reports, price surveys and have access to our unique Virtual Store area.
